Vacature
Sales & Country Director Italy
As the first Sales Director in the country, you will drive the go-to-market setup, build commercial presence from the ground up and lay the foundation for sustained long-term growth.
Your mission
Reporting to the CEO in Belgium, you will take the lead in establishing and expanding AQUALEX’ commercial footprint in Italy. As the first Sales Director in the country, you will drive the go-to-market setup, build commercial presence from the ground up and lay the foundation for sustained long-term growth
- Developing and implementing a go-to-market plan and a sales & marketing strategy for Italy.
- Detect and convert commercial opportunities and develop strategic partnerships within key target segments such as SME, Hospitality, Healthcare, Education and Corporate Workplaces.
- Managing the full commercial cycle: prospecting, pitch, negotiation, tender submission and closing • Representing AQUALEX at trade fairs, industry events and strategic meetings across Italy.
- Preparing sales forecasts, budgets, reporting & performance dashboards to HQ.
- Developing brand visibility in the market, together with Marketing Belgium (campaigns, showroom collaborations, B2B activations).
- Recruiting, coaching and leading a local commercial team to deliver growth targets.
- Ensuring operations are compliant with local regulations and market-specific standards.
- Acting as AQUALEX’ ambassador in Italy, making strategic decisions that balance short-term traction with long-term value creation.
Your profile
- Relevant and successful experience in a senior commercial leadership role (e.g. Country Manager, Sales Director, CEO, Business Owner).
- Demonstrated success in solution-selling premium, design or smart and sustainable technology products, ideally across multiple verticals.
- Experience with SaaS/XaaS business models or hybrid product-service offerings.
- Track record in business growth, scaling sales and partnership development.
- Skilled negotiator with high commercial maturity and deal-closing capability.
- Deeply attuned to the Italian business environment, with a solid understanding of regional market dynamics, cultural sensitivities and decision-making processes across the country.
- Entrepreneurial, self-starting leader able to build from zero with limited structure.
- Hands-on yet strategic – comfortable operating both in the field and in boardroom contexts.
- Pragmatic, result-oriented, structured and commercially creative.
- Strong people leadership skills, with the ability to recruit, inspire, coach and develop teams, creating engagement, ownership and performance in a growing organisation.
- A high level of enthusiasm and positive energy, combined with the drive to take initiative and get things done.
- Fluent in Italian & English, written and spoken.
- Willing to travel regularly across Italy and to Belgium HQ.
What do we offer you?
- A key leadership role shaping the future of AQUALEX in one of Europe’s most strategic markets.
- The opportunity to build a country organisation from foundation to expansion, with high ownership and influence on market direction.
- A strong product portfolio and brand with premium design, sustainability and innovation as core differentiators.
- Competitive remuneration package including performance-based bonuses.
- Full support and training from HQ Belgium, combined with international exposure and knowledge sharing.
- A culture that values autonomy, initiative and entrepreneurial growth with close collaboration across countries.
